currently, i'm exploring…
Design: running an independent design practice, game UI and scrapbook prototypes, mixed-media interfaces
Community: hosting community events for play and learning, encouraging others to believe in themselves, design education (speaking, running workshops and accelerators, co-working sessions, meetups, etc.)
Introspection: writing, identities and how we can better express ourselves authentically online, ways to leave traces on the web to help the people we’re looking for find us (bat signals for people similar to you)
When leading my life, I value...
high agency
choosing optimism
optimizing for serendipity
making for the love of making
exploration as much as conviction
Previously, I have...
Worked with clients across various industries, including: driving schools, music licensing marketplaces, sports data providers, B2B fintech, crypto payments
Co-organized and hosted demo days for creators and builders who just want to make things, such as the Soto Spotlight and Atelier Showcase.
Lived in South Korea for a 4-month study exchange during my last term of undergrad. I miss it everyday.
Interned at Electronic Arts, designing in-game user experiences for over 4 million EA Sports FC (prev. FIFA Mobile) players
Co-led Hack Western 9 for its first in-person iteration since 2019, garnering 400+ attendees
Centralized designs of AI/ML interfaces into one platform at RBC to enable effective collaboration for employees
Spearheaded design for all digital products as the first designer at NIKU Farms, a sustainable meat delivery startup
Co-organized a 24-hour design-a-thon for the largest tech, business, and entrepreneurship club at Western University
Founded a business program engaging 200+ high school students in case-based learning to increase business literacy
hey, i'm kelly — an independent designer¹ experimenting with mixed-media art², gathering people³, & writing⁴
product is my bread & butter, but I also do web design, brand, & graphics
digital library for lost love letters, turning my handwriting into a font (featured!)
teaching
scheming
and building
maker communities
optimizing for play & creativity in toronto ⁂✧･ﾟ:*
navigating my 20s with 100+ internet strangers,
now playing: Dust (먼지) by SEVENTEEN ♪
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Kelly Chong is a visuals-focused product designer optimizing for play & possibilities.
Kelly Chong is an independent designer working on product, web, and brand experiences for select clients. She has previously worked as a designer at Electronic Arts, RBC, and various startups.
Currently based in Toronto, ON. Born and raised in Vancouver, BC.
My portfolio is undergoing some construction on mobile, you can find some of my work on the desktop version instead or under the Highlights tab on my X/Twitter @lychkel.
Have a nice day :)
